A lot of our catalog sits on the Alberta–Ottawa fault. That is not a tourism campaign. It is the argument people are already having, printed so it can leave the group chat.
Searchers looking for Alberta independence merch, Ottawa satire, or “leave the east” tees will find those topics in the catalog. The titles are the map. The graphics do the rest.
Later draft: a plain-language glossary of the recurring characters — leech, sponge, bear, vote.